About Rooted Hands
Tell your story
At Rooted Hands, we believe the heart of a home is in the details. Every pillow is lovingly brought to life by artisans who carry generations of craft in their hands. For us, it’s more than creating décor—it’s about weaving stories of tradition, care, and quiet luxury into pieces that bring warmth, comfort, and a personal touch to your everyday spaces.
When and why the brand started
Rooted Hands was born from a simple yet powerful belief — that true value lies in artistry, not mass production. Founded in 2025, our journey began with a desire to make artisanal craftsmanship accessible to everyone, without compromising on quality or authenticity. We wanted to create a space where time-honored techniques and intricate embroidery could be appreciated and enjoyed in everyday homes. Every piece we create is a celebration of skilled hands, cultural heritage, and meaningful design — made to be treasured, shared, and passed down.
Who is the founder or team behind it
Rooted Hands was founded by Richa Saluja, driven by a deep passion for preserving artisanal craftsmanship while making it accessible to modern homes. With an eye for timeless design and a commitment to quality, Richa leads the creative vision of the brand — from the first sketch to the final stitch.
Behind every pillow is a team of incredible people who share the same dedication. Our designers, artisans, and quality experts work together to ensure every piece meets the highest standards in artistry, materials, and finish. From hand-painting delicate patterns to perfecting embroidery details, each person in our team plays a vital role in bringing our collections to life. Together, we strive to deliver products that are not only beautiful, but also carry the heart and soul of those who made them.
What makes "Rooted Hands" unique
At Rooted Hands, every pillow is more than just décor — it’s a story, told through intricate hand-embroidery and thoughtful design. We celebrate cultural heritage while giving it a fresh, modern perspective. Each piece is crafted in small batches by skilled artisans, ensuring no two are ever the same. Our focus is on value first — not just in price, but in meaning, quality, and the connection you feel to the product. From design to manufacturing, we uphold the highest standards so you can bring home art that’s as enduring as it is beautiful.
The inspiration or vision behind the brand
Rooted Hands was born from a passion to celebrate and preserve the timeless artistry of hand embroidery. Inspired by the rich cultural traditions that transform fabric into stories, we set out to create pieces that honor these skilled hands while bringing their beauty into modern homes.
Our vision is simple yet powerful: to make authentic, handcrafted décor accessible to everyone — not just as objects, but as meaningful connections that enrich everyday life. We believe that the value of a product comes from the care, history, and soul woven into it, and that these stories deserve to be shared widely.
With every pillow, we strive to blend heritage with contemporary design, offering you not just a decorative item, but a piece of living art that carries warmth, culture, and heart. Rooted Hands is more than a brand — it’s a movement to keep craftsmanship alive, foster emotional connection, and bring quiet luxury into your home.